The use of social media platforms is an essential part of my strategy because it has become a central way for people to communicate in the modern world. I have successfully sold many houses through social media which has helped me build a large and loyal Facebook and Instagram following in the Lafayette area. With ample experience in social media marketing for real estate, I understand how to strategically target buyers based on researched and proven data, such as educating myself on the relevant demographic and sociographic information for every home I sell. I will turn your house into an influencer amongst properties being sold. 

When presenting properties online, it is critical to catch the attention of potential buyers right away to stop them from moving on to another property. I understand this and work alongside one the best photographers in Lafayette to ensure that every home I list looks impressive and is properly represented. I will provide you with a photography checklist that allows you to be proactive in preparing your home to make a lasting first impression. 

Within the photography services, I also include digital photo fixing and touch ups, such as brightening up a cloudy sky or making the grass greener. The reason is simple: I want to ensure that potential buyers see what your home looks like on its best day.

As the top realtor in the area, I know exactly what buyers are looking for and will help stage your house to best catch their eyes. Historically, home staging has remained an important tool when selling a home, and now, thanks to digital technology, you can have all the benefits of home staging without the hassle of moving trucks and changing furniture. We digitally stage rooms throughout your house to fit current trends and styles, while making sure to accentuate the size of each room using the perfect furniture pairings. We can even use virtual staging to digitally remove items that are physically there if we believe the space looks better without it!

Your home will be entered in the MLS (Multiple Listing Service), which is a database where all agents and brokerages put their listings for sale. This means that once your property is in the database it will automatically be sent to every mass market home shopping website across the country, and more importantly, to all agents and brokerages in the region. The MLS is also the primary way that agents search for homes their buyer clients, determine value for their seller clients, and research a properties history, such as flooding, termites, or other historical problems.

Currently, the most common way people find the home they end up buying is using mass marketing home shopping websites, like Zillow, Trulia, Realtor, and Homes. And when you list with me, I market your property on every home shopping website, locally and nationally. You can rest knowing I will represent your home in its best light on these sites to impress and easily attract potential buyers. 

Finally, the last part of my strategy is using the vast and reliable professional network I have built in the area to market your house directly to other agents. I know which agents work with which types of clients and can market your home to the agents with clients that are most likely to purchase it. I’ll get the word out about your house to the right people using MLS tools, email, our private Facebook groups, and agent caravans. Because marketing towards people who are already looking to buy a house like yours means that we will be able to sell it quickly and for the best price.